Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs

Entrepreneurship through Design competition

Master in Business Design in partnership with The Coca-Cola Company – January 2018


Candidates are asked to identify new business opportunities leveraging the current Coca-Cola brand values. The new business proposal will reach outside of the food and drink industry segments. Winning proposals will be visionary yet feasible, innovative yet implementable with today’s technologies and current infrastructures.

The new venture could consist in a product, a service, an ecosystem, an experience, etc. It could be done as a co-branding or partnership with another brand. In that case, particular attention and sensibility will have to be paid to the strategic branding aspects in order not to dilute the image and reputation of the Coca-Cola brand.

Candidates will clearly highlight the rationale of the new proposal and how it is building on the existing brand DNA and vision; the balance between creative and business aspects and finally the benefits for consumers, Coca-Cola and the potential partner.

Download the Brief


The works must be mailed to Domus Academy by and not later than 8th September 2017.
Candidates will be informed about the results of the competition by e-mail on 29th Octomber 2017.


Projects will be evaluated and selected by the Faculty of the Master in Business Design, Domus Academy.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

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or sent by e-mail to

Paper works must be sent to:

Domus Academy
Entrepreneurship through Design Competition
Master Program in Business Design
Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at:


  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program