Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs

FASHION STORES AS LIVING MAGAZINES

Master in Fashion Management in partnership with 10 Corso Como – January 2019

Introduction

10 Corso Como was conceived in 1990 by the former fashion editor and publisher Carla Sozzani as the very first “Concept Store”. Starting with the art gallery and bookshop, Carla Sozzani has transformed a car-workshop in Milano into a multi-functional boutique, a living magazine where visitors are engaged with her editorial choices in food and fashion, music and art and lifestyle and design.

Brief

Candidates are requested to present original recommendations to 10 Corso Como based on in-depth research and analysis of the global luxury fashion retail industry. The research should cover industry macro-trends (business models, consumer behavior, social and technological innovation) and best practices from existing luxury multi-label and specialty retailers. Following their analysis, candidates will present learnings and insights relevant to their strategy. They need to create a portrait of luxury fashion consumers, their lifestyle and purchasing behavior. Finally, and most importantly, candidates will present a minimum of 3 original strategies for 10 Corso Como to remain a leading Concept Store. The solutions need to be realistic and implementable for the defined location of their choice. The balance between consistency and creativity will be considered as a fundamental element of the project.

Download the Brief

Deadline

The works must be delivered to Domus Academy by and no later than October 5th 2018.
Candidates will be informed about the results of the competition by e-mail on October 22nd 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent an e-mail to competitions@domusacademy.it

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the Faculty of the Master in Fashion Management, Domus Academy Fashion Cluster and Domus Academy admissions jury.