Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs


Master in Fashion Management in partnership with 10 Corso Como  September 2018

10 Corso Como was conceived in 1990 by the former fashion editor and publisher Carla Sozzani as the very first “Concept Store”, term that was coined to define this radically new retail format. Starting with the art gallery and bookshop, Carla Sozzani has transformed a car-workshop in Milano into a multi-functional boutique, a living magazine where visitors are engaged with her editorial choices in food and fashion, music and art and lifestyle and design.
In the last 15 years this concept has been exported and 10 Corso Como stores can be found in Beijing, Shanghai, Seoul and soon in New York. Maintaining and opening physical stores while the retail sector is facing the current situation is a major challenge. It’s no secret that the traditional model of revenue and profitability for retailers and their suppliers is in crisis, due to the growth of online retail. While it’s true that global e-commerce increases every year, more than 50% of shoppers worldwide still prefer to make their clothing & footwear purchase in store, especially in the luxury segment. Physical retail stores are still highly valued, given their intrinsically sensorial and experiential quality. This is the case of 10 Corso Como, which has continuously articulated new stories to educate, entertain and excite their customers.


Candidates are requested to present original recommendations to 10 Corso Como based on in-depth research and analysis of the global luxury fashion retail industry. The research should cover market macro-trends (business models, consumer behaviour, social and technological innovation) and best practices from existing luxury multi-label and specialty retailers. Following their analysis, candidates will present a synthesis of their insights and present one or more portraits of future luxury fashion consumers, their lifestyle and purchasing behavior,
current and emerging means of communication. Finally, candidates will present an essential list of original ideas for 10 Corso Como to remain the leading Concept Store in the global competitive scenario. The balance between consistency and creativity will be considered as a fundamental element of the project.
Download the Brief


The works must be delivered to Domus Academy by and no later than April 6th 2018.
Candidates will be informed about the results of the competition by e-mail on May 4th 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent an e-mail to competitions@domusacademy.it

Paper works must be sent to:

Domus Academy
Fashion Stores as Living Magazines
Master Program in Fashion Management
Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it


  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be selected and evaluated by the Faculty of the Master in Fashion Management, Domus Academy Fashion Cluster and Domus Academy admissions jury.