Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs

IBM COGNITIVE SYSTEMS & INFORMATION DESIGN.

Master in Information Design in partnership with IBM – January 2019

Introduction

The business of fashion has experienced extreme changes in recent years. We can both measure the custumer journey behavior and track the initiatives of the retailers giving them suggestions on how to improve. A huge source of disruption in the fashion industry is, of course, social media. To capitalize on the disruption that social brings to the industry, fashion brands must understand how to use the enormous quantity of data from social channels to engage and interact with customers in a better way.
See IBM Cognitive Systems by clicking here.
IBM Cognitive Systems have the ability to read large amounts of data, structuring them in order to find impactful insights and help to develop better services.
Using the data from almost 1,000,000 digital conversations about fashion on Instagram, Facebook, Twitter, YouTube, Pinterest and other social platforms IBM studied the relationship between fashion brands and their audiences, to help guide brands who want to increase engagement with social data. We can build smarter networks, offer smarter operations and deliver smarter shopping experiences!

Brief

The goal of this competition is to effectively translate into a visual form insights derived from the analysis of a social media channel.
The student is asked to analyze the Instagram channel of the Italian brand PRADA  during the year 2017.
The student has to express an effective, useful and impactful data visualization of the social media identity of the brand during the year 2017 through a visual narrative capable of expressing the information analyzed. The student is asked to screen the profile gathering data such as: the most important influencers of the brand, the audience’s favorite products, useful comments.
The projects will be evaluated on content management, information access and visual layout and languages.

Download the Brief

Deadline

The works must be delivered to Domus Academy by and no later than October 5th 2018.
Candidates will be informed about the results of the competition by e-mail on October 22nd 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to: competitions@domusacademy.it

Subject: IBM COGNITIVE SYSTEMS & INFORMATION DESIGN COMPETITION

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the Faculty of the Master in Information Design of Domus Academy and Domus Academy admissions jury.