THE NEW NOMAD: AN INNOVATIVE SPACE

Master in Interior & Living Design in partnership with Natuzzi – January 2019

Introduction

Authentic quality and a strong commitment to research, social responsibility and environmental sustainability are Natuzzi’s values that the Group has adhered to throughout its history.
At present, Natuzzi is moving fast from traditional products to very innovative and rather unique propositions for new generations. The current focus of Natuzzi is to understand the new generation, Millennials, in order to set up a culture for Italian design, for a fashion design retail.

Brief

Domus Academy challenges new candidates to design an innovative outdoor or indoor 50sqm space that explores the redesign of Natuzzi’s sofas such as Tempo, Fidelio or Long Beach into smart products for the future, for example integrating new technologies. At the same time, this innovative space should take into consideration the behaviors and fluxes of the new nomads: Millennials. The space could be located anywhere in the world.
The objective of this competition is to identify, analyze and design the synergies between the “new nomads” and this innovative space through the redesign of Natuzzi’s products as smart new realities.

Download the Brief

Deadline

The works must be delivered to Domus Academy by and no later than October 5th 2018.

Candidates will be informed about the results of the competition by e-mail on October 22nd 2018.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to: competitions@domusacademy.it
Subject: THE NEW NOMAD: AN INNOVATIVE SPACE COMPETITION

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

One scholarship covering 60% of the total tuition fee of the Master Program
One scholarship covering 50% of the total tuition fee of the Master Program
One scholarship covering 40% of the total tuition fee of the Master Program
Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the Faculty of the Master in Interior and Living Design and Domus Academy admissions jury.