THE NEW NOMAD: AN INNOVATIVE SPACE

Master in Interior & Living Design in partnership with Natuzzi – September 2019

Introduction

Quality, authenticity, social responsibility, and environmental sustainability are values that Natuzzi, Italy’s largest furniture house and a company with global reach, has adhered to throughout its 60-year history.

Today, Natuzzi is moving away from traditional products and toward unique propositions for new generations. The company invites you to help it better understand the tastes and behaviors of Millennials and how they are influencing the culture of Italian design.

Brief

Domus Academy and the furniture brand Natuzzi challenge you to design an outdoor or indoor space of 50 sq m located anywhere in the world. The space should explore the redesign of a Natuzzi sofa—such as Tempo, Fidelio, or Long Beach into a smart product for the future through the integration of new digital technologies. This innovative space should consider the behaviors of Millennials, the “new nomads.” The objective of this competition is to identify, analyze, and orchestrate the synergies between the “new nomads” and the space through the redesign of Natuzzi’s products as smart new offerings.

Download the Brief

Deadline

The works must be sent to Domus Academy by and not later than 5th April, 2019.
Candidates will be informed about the results of the competition by e-mail on 6th May, 2019.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

One scholarship covering 60% of the total tuition fee of the Master Program
One scholarship covering 50% of the total tuition fee of the Master Program
One scholarship covering 40% of the total tuition fee of the Master Program
Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the faculty of the master’s program and the Admissions Jury.