THE NEW NOMAD: AN INNOVATIVE SPACE

Authentic quality and a strong commitment to research, social responsibility and environmental sustainability are Natuzzi’s values that the Group has adhered to throughout its history.
At present, Natuzzi is fast moving from traditional products to very innovative, uniquepropositions for new generations that will be presented during Milano Design Week 2018. The current focus of Natuzzi is to understand the millennial generation, in order to develop a culture for Italian design and retail fashion design.

Brief

Domus Academy challenges new candidates to design an innovative outdoor or indoor 50sqm space. The space should explore the redesign of Natuzzi’s sofas such as: Tempo, Fidelio or Long Beach into smart products for the future: e.g. integration of new technologies. It should also take into consideration the behaviors and fluctuations of the new nomad: “millennials”. The space can be located anywhere in the world. Through the redesign of Natuzzi’s products as smart new realities, candidates will identify, analyze and design the synergies between the “new nomads” and the newly created innovative space.

Download the Brief

Deadline

The works must be delivered to Domus Academy by and no later than April 16th 2018.

Candidates will be informed about the results of the competition by e-mail on May 16th 2018.

Jury

Projects will be selected and evaluated by the Faculty of the Master in Interior and Living Design and Domus Academy admissions jury.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to: competitions@domusacademy.it

Paper works must be sent to:

Domus Academy
THE NEW NOMAD: AN INNOVATIVE SPACE
Master Program in Interior & Living Design
Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

One scholarship covering 60% of the total tuition fee of the Master Program
One scholarship covering 50% of the total tuition fee of the Master Program
One scholarship covering 40% of the total tuition fee of the Master Program
Two special mentions covering 20% of the total tuition fee of the Master Program