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05 Days 08 Hrs 27 Mins 13 Secs


Master in Luxury Brand Management in collaboration with Altagamma Foundation – January 2018


Altagamma Foundation, which celebrates its 25th anniversary in 2017, gathers High-End Italian Cultural and Creative Companies. Altagamma’s mission is to increase the competitiveness of the High-End industry, contributing to Italy’s economic growth.
Beautiful, high quality and well-crafted products and services are Italy’s best cultural ambassador. The luxury and ‘high-end’ – ‘alta gamma’ in Italian – sector offers a significant contribution to the Italian economy: it is worth about 100 billion euros, contributing to 5% of the GDP, and employs about one million people. These numbers could double, giving an even greater economic and social contribution.
Luxury companies are all faced with the need to review their business models. The new luxury consumers are more prone to spend on experiences than on products, they are more sensitive to sustainability and inclusivity than ever.
Mono-brand retail, which has been the leading growth driver of recent years, seems to have reached a saturation point and requires businesses to rethink their distribution formats, from e-commerce to multi-brands.
Finally, new technologies (artificial intelligence, biotechnology, renewable energies, 3D printing, robotics, nanotechnologies, etc.) are affecting the manufacturing cycles and product innovation in all industries.


Candidates will analyze the major trends affecting the luxury sector both from a consumer and a company perspective (the so-called industry 4.0). Building upon their analysis insights, they will identify what are the most pressing challenges faced specifically by Italian Luxury companies (product innovation, relationship with technology, access to capital, internationalization, communicating their unique value proposition, etc…).
They will study the past initiatives already undertaken by the Altagamma Foundation and propose two new initiatives that the Foundation should implement to prepare the ground for companies facing difficult but exciting challenges.
The capability to conduct an in-depth research, the consistency between the proposals and the current Mission of Fondazione Altagamma and the originality of the proposals will all be considered fundamental elements for the assessment of the project quality.
Download the brief


The works must be mailed to Domus Academy by and not later than 8th September 2017.
Candidates will be informed about the results of the competition by e-mail on 29th September 2017.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to competitions@domusacademy.it

Paper works must be sent to:

Domus Academy
The Italian Luxury Industry 4.0
Master Program in Luxury Brand Management
Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it


  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be selected and evaluated by the Faculty of the Master in Luxury Brand Management.