bastard

Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs

Beauty & Glamour competition

Master in Visual Brand Design in partnership with Glamour magazine – September 2017

Glamour, one of the most famous brands of Condé Nast Italia, was launched in March 1992. Since 2013 the new director of Glamour is Cristina Lucchini and in the last years Glamour is become more and more an integrated communication system. Glamour magazine offers several columns ranging from psychology to consumption, from wellness to entertainment.

Nowadays, in order to respond to young women needs, Glamour is a system that offers a whole communication experience through different media with a proper strategy to support it. The magazine main topic is Fashion instead the website and the apps focalize mostly on the theme of Beauty. Glamour is a friendly guide that gives you tips creating engaging moments.
The web site offers different sections with articles, stories, news, tips on “beauty brands” and videos. Beauty is also the fundamental topic of the iPhone app “Glamour Beauty Break”.

Brief

The goal of the competition is to design a new part of Glamour Italia communication system. Your proposal has to be original and also consistent.

Choose one option:

  • Personal shopper
    Glamour Italia offers tips on Beauty enhancing the visibility of several brands, building relationships and increasing engagement time. How Glamour can be a “personal shopper” in a retail shop that sells products related with Beauty’s world? You are free to suggest several typologies of communication formats.
  • Social Promotion
    Suggest which social media are the most interesting in order to create a smart promotional campaign for Glamour and why. You have to present a concept and visual layouts that explain how it works. The focus of the campaign will be the theme of Beauty.

Download the Brief

Deadline

The works must be mailed to Domus Academy by and not later than 17th April 2017.
Candidates will be informed about the results of the competition by e-mail on 11th May 2017.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to: competitions@domusacademy.it

Paper works must be sent to:

Domus Academy
Beauty & Glamour competition
Master Program in Visual Brand Design
Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a
confirmation within 48 hours that your submission was
received. If you do not receive a confirmation, let us know
at: competitions@domusacademy.it

Prizes

  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the Faculty of the Master in Visual Brand Design of Domus Academy and Condé Nast staff.