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ENTREPRENEURSHIP THROUGH DESIGN
Master in Business Design Coca-Cola – September 2019
In this competition, you will have the chance to explore how experimental entrepreneurship can innovate through design concepts and methodologies.
Begin by selecting a young and inspiring company based in your home country that you consider truly innovative. It could be a shrewd business that uses design principles to create a sustainable solution for an important social cause. It could be a small entrepreneurial firm that redesigns local products in a thoughtful way. Or it could be a group of young designers who experiment with new applications of inventive materials or/and technologies.
In your project, define the context of this innovative start-up and explain the criteria that motivated your choice. Then, analyze the innovations of the new company and its products or brands in line with the business design and “Entrepreneurship Through Design” spirit. Illustrate its creative and business values in a clear and meaningful presentation.
The works must be sent to Domus Academy by and not later than 5th April, 2019.
Candidates will be informed about the results of the competition by e-mail on 6th May, 2019.
- One scholarship covering 60% of the total tuition fee of the Master Program
- One scholarship covering 50% of the total tuition fee of the Master Program
- One scholarship covering 40% of the total tuition fee of the Master Program
- Two special mentions covering 20% of the total tuition fee of the Master Program
Projects will be selected and evaluated by the faculty of the master’s program and the Admissions Jury.