Entrepreneurship Through Design
Domus Academy and Coca-Cola are offering five scholarships for the Master in Business Design program starting February 2020.APPLY NOW
In this competition, you will have the opportunity to explore how experimental entrepreneurship can innovate through design concepts and methodologies.
Begin by selecting a young and inspiring company based in your home country that you consider truly innovative. It could be a shrewd business that uses design principles to create a sustainable solution for an important social cause. It could be a small entrepreneurial firm that redesigns local products in a thoughtful way. Or it could be a group of young designers who experiment with new applications of inventive materials or/and technologies.
In your project you should, define the context of this innovative start-up and explain the criteria that motivated your choice. Then, analyze the innovations of the new company and its products or brands in line with the business design and “Entrepreneurship Through Design” spirit. Illustrate its creative and business values in a clear and meaningful presentation.