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IBM COGNITIVE SYSTEMS AND INFORMATION DESIGN: RETAIL, SOCIAL MEDIA, AND SMARTER EXPERIENCES!
Master in Information Design in partnership with IBM – September 2019
The business of fashion has experienced extreme changes in recent years. One major source of disruption in the industry is, of course, social media. To take advantage of this disruption, fashion brands need to understand how to leverage the enormous quantity of data from social channels so they can engage and interact with customers in more compelling ways.
IBM Cognitive Systems have the ability to read and structure large amounts of data in order to find impactful insights and help retailers develop better services. Using the data from nearly one million digital conversations about fashion on Instagram, Facebook, Twitter, YouTube, Pinterest, and other social platforms, IBM studied the relationship between fashion brands and their audiences with the goal of guiding brands that want to increase engagement with social data. Together, IBM and fashion brands can build
smarter networks, offer smarter operations, and deliver smarter shopping experiences!
The goal of this competition is to effectively translate, into a visual form, insights derived from your analysis of a social media channel. You are asked to analyze the Instagram channel of the Italian brand Prada during the year 2018 gathering data such as the most important influencers of the brand, the audience’s favorite products, and helpful customer comments.
You must then create an effective, useful, and impactful data visualization of Prada’s social media identity during 2018, through a visual narrative that communicates the information you have examined.
The works must be sent to Domus Academy by and not later than 5th April, 2019.
Candidates will be informed about the results of the competition by e-mail on 6th May, 2019.
- One scholarship covering 60% of the total tuition fee of the Master Program
- One scholarship covering 50% of the total tuition fee of the Master Program
- One scholarship covering 40% of the total tuition fee of the Master Program
- Two special mentions covering 20% of the total tuition fee of the Master Program
Projects will be selected and evaluated by the faculty of the master’s program and the Admissions Jury.