Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs


Master in Luxury Brand Management in partnership with Bulgari – September 2019


To live and work in Rome is to be totally immersed in living history, to breathe it, imbibe it, to pass by the imposing Coliseum every morning on the way to work, to walk past the Pantheon on the way to the supermarket, to take in the romantic grandeur of the Spanish Steps every time you enter the Bulgari store on Via Condotti. From the inspiration of Rome comes Bulgari’s instinctive and seamless layering of past, present, and future in a masterful play that combines tradition and modernity, elegance and excitement.

Bulgari has liberated preciousness from its golden cage of classicism, taking opulence more casual, contemporary, colorful, and joyful. Likewise, the Eternal City is social and celebratory; it invites self-indulgence with an exuberance amplified by its magnificence.

Rome has been, and always will be, the prime source of inspiration for all of Bulgari’s creations. A strong sense of belonging is expressed in the logo’s lettering, BVLGARI, which echoes classical Latin inscriptions. With its use of a sophisticated language and storytelling with gold and stones, Bulgari aims to tell the world about the mosaics, the streets, the bridges, the faces of Rome.


Begin by analyzing Bulgari’s brand heritage, identity, and place of origin, Rome. Identify key elements that could be relevant and meaningful for attracting a younger audience.

Next, research inspiring examples of digital and social media campaigns by heritage brands in both luxury and non-luxury fields. Analyze the latest and most effective content-generation trends primarily on Instagram, Facebook, and Snapchat. Ideate and develop two digital campaigns (one for Instagram and one for a digital channel of your choice) that Bulgari could implement to attract new audiences.

Your proposal should demonstrate your ability to perform an in-depth analysis of the Bulgari brand, conduct insightful research about its heritage and place of origin, and create a digital marketing proposal that aligns with Bulgari’s brand identity. Your proposal should be fresh and original.

Download the brief


The works must be sent to Domus Academy by and not later than 5th April, 2019.
Candidates will be informed about the results of the competition by e-mail on 6th May, 2019.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

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When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it


  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program


Projects will be selected and evaluated by the faculty of the master’s program and the Admissions Jury.