Time left to compete

05 Days 08 Hrs 27 Mins 13 Secs

CASA MARTINI PROMOTIONAL CAMPAIGN

Master in Visual Brand Design in partnership with Casa Martini – September 2019

Introduction

Casa Martini, located in Turin, Italy, at Martini & Rossi’s historic premises, marks the meeting point between the company’s traditions and its future. It
is both the family home of Luigi Rossi and the avant-garde production site of Martini vermouth.
Casa Martini is a place for the soul, where in its Wine Museum, the values that inspired founders Alessandro Martini and Luigi Rossi more than 150
years ago are still tangible. Its comfortable rooms have a real feeling of hospitality, making it the perfect place for hosting events of all kinds, such as team-building workshops, weddings, and parties.
Casa Martini is divided into eight areas that have separate functions but together form one unifying concept—spreading the knowledge and
business culture of Martini & Rossi. Its modular design invites visitors to learn about all aspects of wine-making and the art of mixology—cultural,
artisanal, and technical.

Brief

Martini products have a strong visual identity and are well-known around the world. However, Casa Martini is less well-known as a museum, a venue
for events, and an academy with cocktail mixology classes.

  • How can we capture the attention of tourists who are visiting Turin and guide them to visit Casa Martini?
  • Which features and brand values should Casa Martini emphasize in order to attract new visitors (e.g., the wine museum, historic collection, visual gallery, product tasting, production facility, mixology classes)?

We ask candidates to design communication touchpoints (e.g., an outdoor poster, Instagram campaign, installation, promotional event, postcard) that will attract tourists and direct them to Casa Martini. You must include a short explanation of your choices, describing when, where, and why the touchpoints should be “activated.”
Download the Brief

Deadline

The works must be sent to Domus Academy by and not later than 5th April, 2019.
Candidates will be informed about the results of the competition by e-mail on 6th May, 2019.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

When you submit your project you will receive an immediate
confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Prizes

  • One scholarship covering 60% of the total tuition fee of the Master Program
  • One scholarship covering 50% of the total tuition fee of the Master Program
  • One scholarship covering 40% of the total tuition fee of the Master Program
  • Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the faculty of the master’s program and the Admissions Jury.