DEADLINE FOR APPLICATIONS: October 10th, 2025
COURSES START: February 9th, 2026
SCHOLARSHIPS AMOUNT
• from 5.000€ to 8.000€ of the total tuition fee for the Academic Master’s Programme and Dual Award Master’s Programme.
INTRO
In a context shaped by AI, changing consumer behaviour, hybrid work, and regulatory shifts, business design offers tools to navigate uncertainty.
Companies must move beyond static planning and embrace adaptive models testing, iterating, and redesigning value propositions, revenue models, and customer journeys.
By combining systems thinking, prototyping, and strategic foresight, business design helps transform ambiguity into actionable innovation. In times of disruption, resilience is designed, not improvised.
BRIEF
Choose a real-world company (startup, fashion brand, tech company, retailer, NGO, etc.) and analyse how it responded to a critical event or period of uncertainty— technological, environmental, cultural, or economic. Investigate:
• What was the company’s strategic model before the disruption?
• What happened: What was the uncertainty or disruptive event?
• What adaptive response did the company implement?
• How did its business model, vision, offer, or positioning evolve?
Finally, offer a well-argued strategic recommendation for the company’s future: what further transformation or strategic asset should the company adopt to remain resilient and relevant in a continuously shifting landscape?
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DUAL AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)