DEADLINE FOR APPLICATIONS: October 10th, 2025
COURSES START: February 9th, 2026
SCHOLARSHIPS AMOUNT
• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master's Programme and the Double Award Master's Programme.
INTRO
In today’s fast-evolving fashion landscape, brands must navigate constant change, global uncertainty, and shifting consumer values.
This competition invites to explore how iconic fashion brands can remain resilient while embracing innovation, cultural relevance, and sustainability.
You will develop a strategic vision for a real brand case, applying critical thinking and creativity to propose solutions that strengthen long-term brand equity.
BRIEF
Create a branding and positioning strategy for a globally recognised fashion brand. The goal is to enhance the brand’s resilience in the face of market saturation, shifting demographics, and digital transformation.
Analyse the brand’s current identity and market context, define clear consumer profiles, and propose strategic actions that reinforce relevance, desirability, and emotional connection with new audiences.
Focus areas may include storytelling, innovation, sustainability, or cross-platform experiences.
Your submission will be evaluated based on originality, strategic coherence, and feasibility.
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DOUBLE AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)