CALL FOR TALENTS
Master in Fashion Styling and Visual Merchandising
THE “GLOCAL” FACTOR IN VISUAL COMMUNICATIONAPPLY NOW
• from 3.000€ to 7.500€ of the total tuition fee for Academic Master’s Programme
• from 3.000€ to 9.000€ of the total tuition fee for Double Award Master’s Programme
Taking into consideration more and more the customer centric strategy, International Fashion Luxury Brands are currently implementing new ways of communicating their collections that are no more based on a common global visual strategy, but on a “glocal” one, which integrates the visual identity of the brand with peculiar elements of the different countries where they sell their products.
The experts of visual communication are in this way designing visual projects in retail or styling that are closer to the identity of the place “genius loci” while communicating the story of the fashion brand.
Candidates are requested to create a project using features/elements/material and experiences of their own culture and/or place of origin which could be relevant in the development of a visual communication proposal for the promotion of a collection by an international fashion brand. (No matter if the brand is not sold at the moment in that country).
The project should visually communicate an original concept through a storytelling approach and be rich in creative elements that reference their country of origin and, at the same time, the visual identity of the selected international fashion brand.
Candidates should act as a magnifying glass, always ready to capture and highlight their country’s beauty and uniqueness and incorporate those elements into a personal visual project.
Following the research and analysis on the brand and the local culture, candidates are asked to present learnings and insights relevant to creating an eye-catching visual experience in the retail (window display/in store experience or in the styling (fashion editorial/short film/animation) field.
The original solution can be conceived for the on-line or offline or integrating both.
The final visual output should reinforce the brand’s identity and communicate the candidate’s culture seamlessly.APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: email@example.com