COURSE START: January 27th, 2025


• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master's Programme and the Double Award Master's Programme.


Luxury brands are facing an era of transformation, where leveraging data to enhance customer experiences is becoming increasingly critical. Industries such as hospitality, beauty, automotive, spirits and wine, and food must continuously evolve to meet the high expectations of luxury consumers through personalized and innovative offerings.


The goal of this competition is to challenge you to harness the power of data-driven insights to create luxury experiences that drive brand growth and increase market share in the luxury sectors of various industries.

Key Industries and Areas of Focus:

Participants should select from the following industries or a combination thereof and concentrate on using data to drive luxury enhancements within their chosen field:

• Hospitality: Use customer data to personalize and enhance experiences in luxury hotels, resorts, or travel services.

• Beauty: Develop data-driven personalized beauty products, services, and experiences that cater to individual luxury preferences.

• Automotive: Employ data analytics to understand consumer needs and craft unique experiences for luxury car owners.

• Spirits and Wine: Analyze consumer trends and preferences to refine the luxury experience in the world of fine spirits and wines.

• Food: Utilize consumer insights to innovate in luxury dining, gourmet products, and culinary experiences.

Participants are expected to submit a detailed proposal that includes:

1. Data Analysis: An in-depth exploration of the chosen industry’s current trends, consumer behaviors, and market dynamics, supported by data insights.

2. Strategy and Creativity: Comprehensive strategies and creative solutions that use data insights to elevate the luxury experience within the selected industry.

3. Implementation Plan: A practical blueprint for deploying the proposed strategies, including timelines and key performance indicators (KPIs).

We encourage you to employ data-driven insights to develop innovative trends and strategies that not only meet but exceed the bespoke demands of luxury consumers, thereby enhancing the overall luxury experience.

APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at:

Required materials


  • 2 Reference Letters
  • IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)