DEADLINE FOR APPLICATIONS: March 13th, 2026

COURSE START: Sept 7th or Nov 2nd, 2026

SCHOLARSHIPS AMOUNT

• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master's Programme and the Dual Award Master's Programme.

INTRO

Luxury is no longer defined solely by ownership, price, or prestige. Today, the strongest luxury brands are those able to build authentic communities around shared values, passions, and lifestyles. Consumers seek belonging, emotional recognition, and cultural identification.

This competition invites students to explore how luxury brands can evolve from being product-cantered to becoming community-driven platforms. Participants will analyse how brands create social engagement and propose new strategies to transform customers into active brand members. Winning projectsmay qualify for scholarships within the Master in Luxury Brand Management.

BRIEF

Select a luxury brand operating in any sector (fashion, jewellery, automotive, hospitality, beauty, lifestyle or spirits) and analyse how it currently builds relationships with its audience beyond the product.

The objective is to design a strategic project that strengthens brand community, loyalty, and long-term engagement.

Projects should focus on emotional connection, shared values, digital and physical touchpoints, social experiences, and participatory brand dynamics.

Propose concrete actions such as exclusive brand platforms, community-driven events, membership programs, cultural collaborations, or digital ecosystems. Evaluation will be based on originality, strategic coherence, cultural relevance, and the ability to generate meaningful and lasting brand relationships.

Read the competition guidelines
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Required materials

  • Domus Academy Competition app form - Download and complete all fields DA-competition-app-form-Master-26-27.pdf
  • Project - Digital PDF presentation (read competition guidelines).
  • Curriculum Vitae
  • Artistic or professional portfolio (not mandatory)
  • Motivation Letter
  • Diploma - Bachelor’s Degree or Academic Diploma (original language and translation if necessary) or official certificate of expected graduation issued by your institution.
  • Transcript - Official transcripts (original language and translation if necessary) or most updated official transcripts if not yet graduated.
  • IELTS 5.0 - Academic or recognized equivalent certificate to be submitted within three months of course start date. (not mandatory)
  • Copy of passport

ADDITIONAL FOR DUAL AWARD MASTER

  • 2 Reference Letters
  • IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)
Back