COURSE START: September 10th or November 12th, 2024


• Scholarships covering from 6.000€ to 9.000€ of the total tuition fee both for the Academic Master's Programme and the Double Award Master's Programme.


Luxury brands across industries like hospitality, beauty, automotive, spirits and wine, and food are constantly challenged to adapt and innovate in response to changing consumer preferences and market dynamics.


The primary objective of this competition is to encourage you to think creatively and develop innovative strategies that can drive growth and enhance brand value in the luxury segments of various industries.

Key Industries and Areas of Focus:

Participants should choose one of the following industries or a combination thereof and focus on innovative trends and strategies within that industry:

Hospitality: Enhancing the luxury experience in luxury hotels, resorts, or travel services.

Beauty: Innovations in luxury beauty products, services, and experiences.

Automotive: Strategies for luxury car brands to stand out and cater to high-end consumers.

Spirits and Wine: Elevating the luxury experience in the world of fine spirits and wines.

Food: Innovations in luxury dining, gourmet products, and culinary experiences.

Participants are required to submit a comprehensive proposal that includes 1. an in-depth analysis of the chosen industry, including current trends, consumer preferences, and market dynamics; 2. detailed strategies and creative solutions for elevating luxury within the chosen industry; 3. a practical plan for implementing the proposed strategies, including timelines and key performance indicators (KPIs).

We encourage you to explore innovative trends and strategies that not only align with the unique demands of their chosen industry but also contribute to the overall elevation of luxury experiences.

APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at:

Required materials


  • 2 Reference Letters
  • IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)