DEADLINE FOR APPLICATIONS: February 28th, 2025

COURSE START: Sept 9th or Nov 6th

SCHOLARSHIPS AMOUNT

• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master's Programme and the Dual Award Master's Programme.

INTRO

Luxury has long been defined by exclusivity, craftsmanship, and timeless appeal. However, in a world shaped by rapid technological advancements and shifting consumer expectations, the luxury sector faces the challenge of maintaining its heritage while embracing innovation. From digital transformation to experiential luxury, brands are rethinking what it means to be ‘luxurious’ in an ever-evolving global market. This competition invites candidates to explore how luxury brands can redefine their identity and create value by merging tradition with forward-thinking strategies.

BRIEF

This competition challenges participants to develop a strategy for luxury brands to navigate the delicate balance between preserving heritage and embracing innovation.

The project should focus on how brands can integrate modern tools and concepts - such as digital ecosystems, AI-driven personalisation, sustainability, or experiential offerings - into their operations while maintaining their identity of exclusivity and craftsmanship.

Participants need to consider aspects such as:

• How can brands maintain their storytelling while introducing technological advancements?

• What role can innovation play in crafting unique customer experiences, both online and offline?

• How can brands balance tradition with sustainability in their product lifecycle and communication?

• How can luxury brands address the expectations of younger, digitally-savvy consumers while honouring their loyal customer base?

The project should demonstrate a deep understanding of the luxury sector, consumer behaviour, and emerging trends. Combine data, market research, and creative concepts to propose actionable solutions that elevate the definition of luxury in the modern world. Through this competition, we aim to inspire the next generation of luxury brand managers to lead with vision, blending the best of tradition and innovation to set new standards in the industry.

Read the competition guidelines
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.it

Required materials

  • Competition application form - Download and complete all fields of the chosen course option. DA-competition-app-form-fall25.pdf
  • Project - Digital project presentation, A4 format, landscape, 300 d.p.i., maximum 10 slides
  • Curriculum Vitae
  • Artistic or professional portfolio (not mandatory)
  • Motivation Letter
  • Diploma - Bachelor’s Degree or Academic Diploma translated into English or official certificate of expected graduation issued by your institution.
  • Transcript - Official transcripts translated into English or most updated official transcripts if not yet graduated.
  • IELTS 5.0 - Academic or recognized equivalent certificate to be submitted within three months of course start date. (not mandatory)
  • Copy of passport

ADDITIONAL FOR DUAL AWARD MASTER

  • 2 Reference Letters
  • IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within 3 months before the course start date. (not mandatory)
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