Master in Visual Brand Design Course starting February 6th, 2023 Deadline October 7th, 2022

SCHOLARSHIPS AMOUNT

• from 3.000€ to 7.500€ of the total tuition fee for Academic Master’s Programme
• from 3.000€ to 9.000€ of the total tuition fee for Double Award Master’s Programme

INTRO

Diversity and inclusion are fundamental topics that must be considered in our approach to the world of design.

The recognition, protection and celebration of differences need to be encouraged and promoted, whether this is race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies.

Values as transparency and authenticity are increasingly requested by consumers. Furthermore consumers are becoming more attentive and companies must not “only” communicate these values in its advertising but make them part of its mission starting from the products and services it offers and the working environment of its employees.

BRIEF

Candidates are asked to select a brand that has undertaken a commitment of social responsibility, promoting diversity and inclusiveness and breaking down discrimination.

They need to present the brand (values, mission, and target) and, if useful, candidates can include also in their analysis old advertisings of this brand or its actual communication.

They need to design a new communication campaign to communicate diversity.

They can focus on a specific topic (i.e. sexual orientation, physical abilities) as the main topic of their campaign.

The new communication campaign should be able to address different touchpoints (i.e. social media, event, installation, poster, packaging).

The candidates need also to explain their design choices (why they have chosen a particular visual, why these communication touchpoints?).

APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: info@domusacademy.it

Required materials

ADDITIONAL FOR DOUBLE AWARD MASTER’S

  • 2 Reference Letters
  • IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within three months of the course start date. (not mandatory)