SCHOLARSHIPS
Master in Visual Brand Design
AI AND BRAND IDENTITY: CRAFTING NEW EXPERIENCES
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DEADLINE FOR APPLICATIONS: October 10th, 2025
COURSES START: February 9th, 2026
SCHOLARSHIPS AMOUNT
• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master’s Programme and the Dual Award Master’s Programme.
INTRO
Artificial intelligence is no longer just a technical tool but a strategic asset in branding. In this evolving context, designing customer experiences with AI is no longer optional—it has become an essential area of intervention for designers. AI allows brands to listen, learn, adapt, and develop living identities that form relationships with users.
BMW’s in-car assistant learns from the driver, enhancing its premium, responsive dentity. Sephora’s AI tools personalise beauty routines, reinforcing the brand’s inclusive positioning. AI becomes an active presence—not just powering the brand but representing it.
BRIEF
In this exercise, you are invited to select a brand that is not yet recognised for using artificial intelligence and propose a new AI-based service, tool or interface designed to strengthen its identity, increase brand awareness, and develop more relevant and consistent relationships with its users. The chosen brand can be global, local, artisan, or in a growth phase, but it must not have already integrated AI in any visible or structured way.
Your first step is to briefly analyse the brand’s tone of voice, values, target audience, and current modes of communication and interaction, identifying its potential for growth or reinforcement. Based on this understanding, you will develop a concept that shows how AI could be strategically embedded within the brand’s customer experience, in a way that aligns with its positioning and resonates with its audience.
Think carefully about the role AI would play, whether as a guide, curator, narrator, mentor or analyst, and what meaningful value it brings to users. Be imaginative but grounded in the brand’s reality and clearly articulate how your proposal reflects or strengthens the brand identity.
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DUAL AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within three months of the course start date. (not mandatory)