SCHOLARSHIPS
Master in Visual Brand Design
VISUAL BRANDING FOR MENTAL HEALTH AND WELL-BEING
APPLY NOW
DEADLINE FOR APPLICATIONS: February 28th, 2025
COURSE START: Sept 9th or Nov 6th
SCHOLARSHIPS AMOUNT
• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master’s Programme and the Double Award Master’s Programme.
INTRO
In recent years, mental health and well-being have become critical social topics, driving brands and organisations to take meaningful action. Initiatives like Dove’s “Courage is Beautiful” highlighted the emotional and mental toll on healthcare workers during the pandemic, showcasing empathy through powerful visuals. Lego’s “Rebuild the World” emphasises creativity as a tool for stress relief and emotional well-being, encouraging both children and adults to cope through imaginative play.
Similarly, Ikea has addressed mental health by focusing on creating home environments that promote relaxation and balance, with campaigns highlighting the importance of restful spaces for emotional wellness. Other notable initiatives include Spotify’s “Mood Booster Playlists”, which provide curated music to uplift users and support emotional regulation, and Unilever’s “Breaking the Silence”, which focuses on mental health awareness among employees, promoting a supportive work culture and reducing stigma in the workplace.
These examples demonstrate the role of design and communication in creating impactful campaigns that spark conversations, reduce stigma, and provide practical solutions. This competition invites participants to build on this momentum and design a visual branding strategy that advocates for mental health and well-being.
BRIEF
The challenge is to design a visual branding strategy for a brand, initiative, or organisation dedicated to promoting mental health awareness, reducing stigma, and encouraging healthy lifestyles. The task is to create a cohesive and impactful visual identity that reflects the essence of mental health advocacy. The project should consider the unique challenges of communicating sensitive topics while fostering inclusivity, empathy, and positivity. The branding should also propose strategies for engaging audiences through digital platforms and innovative communication tools, emphasising accessibility and support.
1. Candidates choose an existing brand, conceptualise a new initiative or communication campaign, focus on a specific mental health issue (e.g., stress management, youth mental health, or workplace well-being).
2. Design a Visual Identity: they create a cohesive visual identity, including a logo, color palette, typography, and branding elements that align with the initiative’s mission and the selected brand’s identity.
3. Applicants outline a Communication Plan, developing strategies for digital platforms, social media, or campaign to raise awareness, promote support services, and engage diverse audiences effectively.
4. Through Storytelling they craft a compelling narrative that highlights the importance of mental health and inspires action or reflection
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DOUBLE AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within three months of the course start date. (not mandatory)