SCHOLARSHIPS
Master in Visual Brand Design
BRAND ACTIVISM: COMMUNICATING FOR SOCIAL IMPACT
APPLY NOW
DEADLINE FOR APPLICATIONS: January 19th, 2024
COURSE START: September 10th or November 12th, 2024
SCHOLARSHIPS AMOUNT
• Scholarships covering from 6.000€ to 9.000€ of the total tuition fee both for the Academic Master’s Programme and the Double Award Master’s Programme.
INTRO
In an era defined by social consciousness and global connectedness, brand activism emerges as a potent force in bridging the gap between corporate responsibility and societal change. Today’s discerning consumer looks beyond mere products and services, aligning with brands that stand up for causes and drive positive impact. This competition is an invitation for creative minds to craft visual narratives that harness the power of brand activism, merging visual design, advertising, and advocacy into compelling campaigns.
BRIEF
This competition invites participants to conceive and craft visual campaigns that spotlight a brand’s engagement in activism. Your designs should reflect a brand’s proactive stance on pressing global issues, whether it’s human rights, climate change, social equality, or any other cause that aligns with its values.
You could pick any industry for your project, emphasizing either a specific cause the brand champions or a broader approach highlighting the brand’s activist ethos. The medium could be print, digital, social media, outdoor advertising, or a multimedia amalgamation. What’s pivotal is how your visual narrative not only conveys activism but also evokes empathy, stirs conversations, and mobilizes action.
The project must exhibit a profound understanding of the selected cause, effective visual design principles, and persuasive advertising strategies.
We value disruptive and innovative entries that rewrite the playbook, spotlighting how brand activism can reshape consumer perceptions and behaviors. This competition envisions a new era where advertising isn’t just about selling but also about creating lasting societal impact.
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DOUBLE AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within three months of the course start date. (not mandatory)