DEADLINE FOR APPLICATIONS: August 2nd, 2024
COURSE START: January 27th, 2025
SCHOLARSHIPS AMOUNT
• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master’s Programme and the Double Award Master’s Programme.
INTRO
In this assignment, students will explore successful rebranding strategies by selecting a company that has undergone a notable rebranding in recent years. The aim is to analyze why these strategies were effective and how they contributed to the brand’s success.
BRIEF
Students are tasked with choosing a company and delving into the specifics of its rebranding journey. They should identify key elements such as updated visual identity, messaging, and positioning that played pivotal roles in the rebranding success. Once the analysis is complete, students will develop a communication campaign for the next summer for the chosen brand, outlining the main touchpoints (physical and digital) and justifying their selection based on the target audience and campaign objectives.
The student also needs to design 2 touchpoints (poster, event, social media, installation, etc.) following the visual guidelines presented.
APPLY NOW When you submit your project you will receive an immediate confirmation email that your submission was received. If you do not receive a confirmation, let us know at: competitions@domusacademy.itRequired materials
ADDITIONAL FOR DOUBLE AWARD MASTER
- 2 Reference Letters
- IELTS 5.5 in all parts or recognized equivalent certificate to be submitted within three months of the course start date. (not mandatory)