Logo

Master in Visual Brand Design

Guidelines

AUDIENCE

The competition is open to candidates who have a first-level academic degree and/or strong background and experience in the field of Visual Brand Design who wish to take their careers to the next level. Candidates with a background in other related disciplines and wider experience may also partecipate.

JURY

The applications will be evaluated by the faculty of the master’s programme and the Admissions Jury.

REQUIRED MATERIALS

The competition proposal should be presented in a digital project presentation, A4 format, landscape, 300 d.p.i., maximum 15 slides, including:

• a careful analysis of the brand that has been selected for the campaign (history, heritage, values, mission, target, products)

• old and current campaign of the brand on the topic of diversity and inclusivity

• candidate’s creative idea (concept) explaining why he/she believes that it would be successful

• suggestion of the most important touchpoints of candidate’s communication campaign (e.g., outdoor advertisements, posters; social media plan, Youtube, in-store advertisements, events ....) and explanation (why he/she have chosen these touchpoints? Why they are the best for deliver the message? Are the right touchpoints for the target?)

• design (visual mockups) of minimum two communication touchpoints

The competition proposal must be accompanied by the following supplemental materials:

• Portfolio of projects

• Curriculum vitae/resume

• Motivational letter

• Domus Academy Competition Application form

• Copy of Bachelor’s Degree or Academic Diploma (in English) or official certificate of expected graduation issued by your institution if not graduated yet

• Copy of Bachelor’s Degree or Academic Diploma’s official transcript/mark sheet (in English) or most updated official transcript/mark sheet if not graduated yet

• Copy of passport

• IELTS 5.0 academic or equivalent certificate

• Documentation regarding further courses or seminars attended (if available)

The candidates are asked to send their materials in one sole file in .PDF format. Any further attached material will be considered a plus and will be evaluated by the Jury.

ADDITIONAL FOR DOUBLE AWARD MASTER'S

• 2 reference letters

• IELTS 5.5 overall and in every single part or equivalent certificate

• Bachelor’s degree in Italian or English language with GPA no lower than 2.2*

*Applications are opened also to students holding a Bachelor’s Degree lower than 2:2 provided that they have also one year of relevant work experience. Students in such case could be requested to attend an interview with the Postgraduate Admissions Panel and/or to produce further documentation upon request.

PRIZES

• 5 scholarships covering from 3.000€ to 7.500€ of the total tuition fee of the Academic Master’s Programme.

• 5 scholarships covering from 3.000€ to 9.000€ of the total tuition fee of the Double Award Master’s Programme.

Prizes will be calculated on the standard tuition fee amounting to €29.000 - Double Award Master's / €24.900 - Academic Master's for non-EU passport holders (diploma fee is not included) and €23.000 - Double Award Master's / €21.900 - Academic Master's for EU passport holders (diploma fee is not included). Winners will be selected through a merit-based ranking.

SCHEDULE 

The works must be delivered to Domus Academy by and no later than October 7th 2022. Candidates will be informed about the results of the competition by November 2nd 2022.

MASTER’S PROGRAMME DESCRIPTION

The Master’s Programme in Visual Brand Design aims to form effective, dynamic, and versatile visual brand designers and brand managers who are open to visionary innovations.

Students will learn to identify a company’s core philosophy, cultivate a deep understanding of its products and services, and design innovative ways to communicate the company’s brand values and story to its customers through physical, digital, and social media.

ELIGIBILITY

• Candidates already holding a first-level Academic Diploma or Bachelor’s Degree, or who are about to graduate within the Master’s Programme beginning, and, in any case, within the Academic Year 2022-23 (prior check with Admission Office).

• Candidates holding a Bachelor’s Degree or Academic Diploma not lower than 2:2 (British undergraduate degree classification) for the Double Award Master’s Programmes. Students holding a Bachelor Degree lower than 2:2 will be asked to take an admission interview and they must prove also one year of professional experience.

• Candidates who have a working knowledge of the English language (IELTS 5.0 for the Academic Master’s Programmes - IELTS 5.5 both overall and in every single part for the Double Award Master’s Programmes).

GENERAL TERMS AND CONDITIONS

• Every moral or authorship right as to the project remains property of the author.

• The projects sent to Domus Academy will not be returned.

• All the material must be the result of an unpublished work developed by the candidate, not to be used in other previous occasions.

• Domus Academy is entitled not to award the scholarship if the projects are deemed not to meet the suitable standards defined by the jury. The jury will judge at its own discretion and its decision is final.

• The scholarship presented in this public announcement cannot be combined with other economic reductions offered by Domus Academy.

• The scholarship will be deducted from the balance of the tuition fee.

• If a candidate declines a scholarship offer, the scholarship will be transferred to the next candidate on the list.

• Selected candidates accept that part of their work can be published on Websites and/or Social Media channel.