AUDIENCE

The competition is open to candidates who have a first-level academic degree and/or strong background and experience in the field of Visual Brand Design who wish to take their careers to the next level.

Candidates with a background in other related disciplines and wider experience may also partecipate.

PLEASE BE AWARE THAT CANDIDATES CAN APPLY TO ONE PROGRAMME ONLY.

JURY

The applications will be evaluated by the faculty of the Programme and the Admissions Jury.

REQUIRED MATERIALS

• A PDF presentation of maximum 20 pages. The presentation should explain the concept, its alignment with mental health advocacy, and the rationale behind design choices. It also should contain the visual identity, mockups, and strategic branding elements. References:

- Dove’s “Courage is Beautiful” Campaign: view the campaign
- Lego’s “Rebuild the World” Campaign: learn more about the campaign
- Ikea’s Mental Health Initiatives: explore Ikea’s approach
- Spotify’s “Mood Booster” Playlists: listen to the playlist
- Unilever’s “Breaking the Silence” Initiative: read about the initiative

The competition proposal must be accompanied by the following supplemental materials:

• Portfolio of projects

• Curriculum vitae/resume

• Motivational letter

• Domus Academy Competition Application Form

• Copy of Bachelor’s Degree or Academic Diploma (in English) or official certificate of expected graduation issued by your institution if not graduated yet.

• Copy of Bachelor’s Degree or Academic Diploma official transcript/mark sheet translated into English or Diploma Supplement if available or most updated official transcript/mark sheet if not graduated yet (listing subjects and exams, with corresponding number of hours/credits, final grade CGPA or Class if graduated, grading scale)

• Copy of passport

• IELTS 5.0 or equivalent certificate (if available)

• Documentation regarding further courses or seminars attended (if available)

Any further attached material will be considered a plus and will be evaluated by the Jury.

ADDITIONAL FOR DOUBLE AWARD MASTER'S

• 2 reference letters

• IELTS 5.5 overall and in every single part or equivalent certificate (if available)

• Bachelor’s degree in Italian or English language with GPA no lower than 2.2*

*Applications are opened also to students holding a Bachelor’s Degree lower than 2:2. They will be asked to take an admission interview and they must prove also one year of professional experience.

PRIZES

• Scholarships covering from 5.000€ to 8.000€ of the total tuition fee both for the Academic Master’s Programme and the Double Award Master’s Programme.

Prizes will be calculated on 2025 tuition fees amounting to €32.500 - Double Award Master's / €28.500 - Academic Master's for non-EU passport holders (diploma fee is not included) and €26.500 - Double Award Master's / €23.500 - Academic Master's for EU passport holders (diploma fee is not included). Winners will be selected through a merit-based ranking.

SCHEDULE 

The works must be delivered to Domus Academy by and no later than February 28th, 2025. Candidates will be informed about the results of the competition by e-mail within March 23rd, 2025.

ENTRY DELIVERY

All the required materials in digital format may be uploaded to this page: competition.domusacademy.com

When candidates submit their projects, they will receive a confirmation within 48 hours from submission.

In case of missing confirmation e-mail, candidates have to write to: competitions@domusacademy.it

MASTER’S PROGRAMME DESCRIPTION

The Master’s Programme in Visual Brand Design aims to form effective, dynamic, and versatile visual brand designers and brand managers who are open to visionary innovations.

Students will learn to identify a company’s core philosophy, cultivate a deep understanding of its products and services and design innovative ways to communicate the company’s brand values and story to its customers, through physical, digital and social media.

ELIGIBILITY

Candidates already holding a first-level Academic Diploma or Bachelor’s Degree, or who are about to graduate within the Master’s Programme beginning, and, in any case, within the Academic Year 2024-25 (prior check with Admission Office).

Bachelor’s Degree or Academic Diploma not lower than 2:2 (British undergraduate degree classification) for Dual Award Master’s Programmes candidates. Students holding a Bachelor Degree lower than 2:2 will be asked to take an admission interview and they must prove also one year of professional experience.

English language requirement:

• IELTS 5.0 for Academic Master’s Programmes

• IELTS 5.5 both overall and in every single part for Dual Award

Master’s Programmes Participants not holding the official entry requirements may be evaluated for the Diploma Programme and, at the end of the course, will receive a Domus Academy Diploma, prior check with Admissions office before applying.

Please write to: competitions@domusacademy.it

GENERAL TERMS AND CONDITIONS

• All moral and authorship rights remain that of the author.

• The jury will make these judgments at its own discretion, and its decision is final.

• The scholarship described in this public announcement cannot be combined with other economic reductions offered by Domus Academy.

• The scholarship amount will be deducted from the balance of the tuition fee.

• If a candidate declines a scholarship offer, the scholarship may be transferred to the next candidate on the list.